What is normally the first thing you are told at the gun store when you buy a new gun? Normally, no returns. If you don’t like that gun once you take it home and shoot it, you’re either stuck with the gun or you’re going to lose half your money trying to sell it.
Walther has introduced an innovative program, Shoot It. Love It. Buy It. that shows how confident they are in their flagship model, the PPQ series of handguns.
This program is called Shoot It. Love It. Buy It.
There are essentially two parts to this program.
First, a 30-Day Money Back Guarantee. Wherever you decide to buy a new PPQ, online or in-store, it is covered with this guarantee. If you don’t love it within 30 days, visit Shoot It. Love It. Buy It. and go through the “return your gun” process. Walther will provide the shipping label to have it sent back. Once received at Walther and inspected, they will issue a check for a full reimbursement of what the buyer paid for the PPQ. Including tax.
Second, a Try Before You Buy. At select dealers across the United States, which are listed on their website, you can take home a PPQ for 30 days with no money down. Sounds too good to be true! But, it’s the truth. All you need to do is visit Shoot It. Love It. Buy It. and apply for a voucher. When you apply for a voucher, Walther will pre-authorize your card for $1000.00. This is not a charge, only to make sure you have a valid card. Once this happens, you will be emailed a voucher number. Take the voucher number to the closest participating dealer near you, pick out the model PPQ you want to try out, and give the dealer the voucher number. You will still need to fill out the standard 4473 background check paperwork. Once completed, you can take home the PPQ and shoot it as much as you like! If you love the PPQ, you will automatically be charged the purchasing amount that the dealer sells, 30 days from purchase. If you don’t love it, return the gun back to Walther through Shoot It. Love It. Buy It. portal and your card will not be charged.
For the firearms industry, this program sets the bar for displaying a high confidence level in their product. Shoot It. Love It. Buy It. closes on June 30, 2019!
