It’s not too far of a stretch to say binoculars are a hunter’s best friend.

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Other than the rifle and ammunition, no other piece of gear has as big of an impact on a hunt’s success.

And when you figure in the amount of time you spend on glass compared to time on the rifle, the bino becomes even more important.

So why do so many hunters continue to abuse their friendly bino? They rely on the cheap nylon strap that came with them, which allows the binocular to swing around, banging on rocks, trees and the ground. Worst yet, it lets the bino get all tangled up with your other gear.

The hunting fanatics at Badlands couldn’t stand to see this abuse, which led them to create the most functional, innovative and optics-protecting chest-mounted bino case the world had ever seen. From this humble beginning, a whole new category was created, one that Badlands continues to lead through innovation and design.

Years of experience and feedback from hunters in the field have culminated in the Bino XR Case.

The Bino XR features Badlands’ proprietary Zip-No™ magnetic closure system. This silent and secure sealing technology allows you to access your binoculars immediately without spooking game. A second enclosure keeps your laser rangefinder dry, clean and at hand.

Both the bino and rangefinder pockets feature tethers to keep your gear with you, no matter what happens. KXO-32™ fabric, C6 DWR waterproofing and aramid fiber bartacking make the Bino XR tough as nails, and highly protective of your optics.

Plus, with the optional Bino Connect™ system, the Bino XR can be attached directly to the shoulder straps on most Badlands packs. Which means fewer straps to deal with, even more comfort in the field, and all your gear right where you need it most.