Choosing the Right Bait for Your Fish

Choosing the Right Bait for Your Fish

With fishing bait, you can use things fish want to eat, or things that look, smell like or mimic things fish think they want to eat. You can use live, artificial or prepared baits to attract the fish to your hook using movement, vibration, color and/or scent. New...
ICAST Presents 2020 New Product Awards

ICAST Presents 2020 New Product Awards

American Sportfishing Association held its 2020 ICAST show with 434 new products entered by more than 180 companies. American Sportfishing Association held its first “virtual” ICAST show in July. Despite not having the face-to-face interaction everyone enjoyed at the...
The Last Best Day

The Last Best Day

He stood cold in the gathering dawn, peering deep into the chilled, flowing water. A sudden shiver ran through him, partly from the fresh winter wind and partly from the thrill he felt every time he came back to this secluded little stream. He had looked forward to...
St. Croix Mojo Ice Rods Pack a Serious Punch

St. Croix Mojo Ice Rods Pack a Serious Punch

Park Falls, WI (November 27, 2018) – Ice fishing rods have evolved much over the past couple decades. Gone are the wooden jig sticks with primitive line winders. Yes, thanks to the research and development to build better ice rods, even your average ice anglers are...