DENVER, CO — Dorsey Pictures is back in the fight to help protect hunting and fishing in Colorado, and has developed an advertising campaign supporting Colorado’s Amendment 83 including four :30 commercials The One Right They Missed, The Signs, Keep the Crazies Out of Colorado, and Colorado Collisions. The assignment comes as sportsmen and conservation organizations confront repeated animal rights campaigns seeking to restrict hunting and reshape wildlife management.
Amendment 83, appearing on Colorado’s November 3 ballot, would establish a constitutional right to hunt and fish and recognize those activities as preferred means of managing fish and wildlife populations. The measure preserves state authority to regulate hunting, fishing, and wildlife management.
For Dorsey Pictures, the assignment continues an established devotion to defending Colorado’s outdoor traditions. The team played a key role in defeating Proposition 127 in 2024, when voters rejected a proposed ban on mountain lion and bobcat hunting. That outcome stressed the importance of reaching voters whose connection to wildlife does not necessarily include buying a hunting license.
“The reality is you do not win emotional arguments with facts,” says Dorsey Pictures President Chris Dorsey. “You win them with more powerful and memorable emotion.”
That philosophy drives the new creative effort. The spots are intended to help Coloradans who do not hunt or fish understand why protecting those activities matters to their families, their communities and the wildlife they value. The challenge is to make the connection personal: healthy landscapes, abundant wildlife, family traditions and the responsibility to pass those gifts to another generation.
At stake is the future of the North American Model of Wildlife Conservation, which is the world’s most successful wildlife conservation framework. Built around wildlife as a public resource, scientific management and financial support from hunters and anglers, that system has helped make conservation a lasting public commitment.
The campaign will bring that relationship into focus for audiences who may appreciate Colorado’s wildlife without noticing the contribution of the people who hunt and fish. Its central message is simple: Coloradans do not need to participate in either activity to have a stake in their future.
Dorsey Pictures brings decades of outdoor television and conservation storytelling experience to the assignment. Dorsey has created and produced more than 110 television series across 20 networks, connecting audiences with wildlife, wild places and the people committed to their future.
For the production team, the creative challenge carries consequences well beyond election season. Each spot must give viewers a reason to care, a connection they can remember, and an understanding that protecting hunting and fishing helps preserve something all Coloradans share.
The goal is to turn that shared connection into permanent constitutional protection.