Yeti hasn’t unveiled a new hard-sided cooler in three years, but they changed that in 2015 in a big way. The newest offering from the cooler company is the Tundra 210, a return to the original design that made Yeti the king of an industry it created.
The luxury line of coolers used the same technology as whitewater kayaks to build its ice chests. The technique allows the cooler to have two-inch thick insulating walls and a one-piece design. Popularity turned to profitability, which in turn led to additional inventions. Yeti now has its own line of soft-sided cooler bags, ice packs, rambler cups, and more. Yeti has branched out from where it started, but it hasn’t forgot where it came from.
Enter the 210—a cooler big enough to fit everything in, except Yeti’s accolades.