Watch: Human Technology

This award-winning short film celebrates the craftsmanship and attention to detail that goes into Beretta’s firearms.


“Human Technology” is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals the genesis of a luxury Beretta shotgun through the minutia of the manufacturing process. A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.


One thought on “Watch: Human Technology

  1. This is the best, most intelligent sporting magazine I have read….writings from sporting icons like Theodore Roosevelt, Earnest Hemingway, Garcia eVega and Jack O’Connor, just to name a few. Gentlemen all, icons past and present.

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