Media provided by Browning
In last week’s article, “The Other Browning Boys,” Sporting Classics Daily noted the efforts of John Browning’s grandson, John Val Browning, in expanding the product lines of Browning Arms Company to include boats, clothing, and fishing gear. That diversification of products has continued at Browning since the 1960’s, resulting in the Buckmark’s appearance on everything from ceiling fan pullstrings to steering wheel covers.
Beginning in 2016, the Buckmark will also appear on ammo. Browning will release its own brand of rimfire, shotshell, centerfire rifle, and handgun cartridges, offering shooters, hunters, and concealed handgun carriers the high quality Browning is legendary for.
“Browning Ammunition builds upon the legacy and heritage of our brand while introducing innovative products that will carry the iconic Buckmark symbol,” said Travis Hall, Browning’s president and CEO.
Browning and Winchester developed the full line of ammunition products under the Browning brand, which will debut in January.
“It is a tremendous opportunity to partner with Winchester, the world’s leading manufacturer of ammunition for shooters and hunters,” said Hall.
Winchester is responsible for product development, manufacturing, marketing, and sales. The alliance connects world leaders in firearms and ammunition manufacturing, as well as legendary brands.
“An alliance with Browning allows us to drive strategic ammunition products deep into the hunting and shooting sports categories,” said Brett Flaugher, vice president of sales, marketing, and strategy for Winchester. “This is a significant milestone in the history books of both companies.”
Details on specific offerings are still under wraps, but one noteworthy product that has been leaked is the .30-06. Browning will load a 155-grain bullet in the globally popular cartridge—an unusual choice, as many companies offer commercial loads with 150- or 165-grain bullets and no choices in between. The performance of the slug will be interesting to see when it hits the deer woods in the fall of next year.