Brite-Strike Technologies Inc. announced at this year’s ICAST that it has partnered with Jimmy Houston for their patented LED Line Lights fishing lure lights.

Jimmy Houston, an iconic legend in bass fishing known as “America’s Favorite Fisherman” and the host of the longest-running fishing TV show, Jimmy Houston Outdoors, will lend his expertise to tweak the design on patented Line Lights lure lights, specifically for crankbait fishing for bass and other freshwater fishing.

The new product will be co-branded “Jimmy Houston/ Brite-Strike” and will be available at major fishing retailers next season.

Line Lights are available in multiple colors, as well as ultra-violet to help attract fish in dark or deep water where there is very little sunlight penetration.

The concept is very simple: Line Lights provide light when there is “none from the sun.” The LED, battery, and integrated circuit are housed inside a waterproof, fish-shaped PVC pouch with powder-coated grommets for attaching to any line or rig. Line Lights lure lights can be used with any type of lure, soft bait, or live bait for any type of fishing.

Lure testing has already led to solid results, with increased strikes and catches for everything from tarpon in the Florida Keys to phenomenal results when ice fishing.

“We are excited to be working with Jimmy Houston with all of his years of knowledge and experience in fishing and will be able to take our Line Lights to another level in performance with his input,” said Brite-Strike President and CEO Glenn Bushee.

For more information about Jimmy Houston Line Lights LED lure lights, email or call 1-508-746-8701.


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