It seems that luxury car brands are finally appreciating, or at least valuing, affluent sportsmen. First it was Range Rover’s Holland & Holland Edition, a $245,000 vehicle with H&H charm from bumper to bumper. Now there’s an SUV designed with fly fishermen in mind: a Bentley Bentayga with custom fly-rod holders, wader compartments, and drawers for flies and other equipment.
The price tag: $350,000.
Bentley introduced the custom vehicle to celebrate its new presence in the SUV market. The Bentayga is the first production SUV from Bentley, with the company calling it the fastest in the world at a top speed of 187 mph. It sports a twin-turbo, 6.0-liter, 12-cylinder engine capable of producing 600 horsepower, enabling it to go from zero to 60 in four seconds.
More important for sportsmen, the Bentayga can deliver between five and 90 percent of its 664 foot-pounds of torque within 1.1 seconds and tow nearly 8,000 pounds “with consummate ease,” as Bentley puts it. The base model comes with an MSRP of $231,825.
The special fly fishing package raises that price significantly. Bentley’s in-house custom shop, Mulliner, added a leather-, aluminum-, and wood-trimmed removable storage kit with four rod tubes, drawers for terminal tackle and other accessories, a waterproof case for waders, and a food-storage compartment. It even comes with a refreshment kit, complete with fine china and metal flasks.
The one thing it does not include is a storage area for the day’s catch (promoting catch-and-release?).
Want to share your fishing videos with the world and become the next YouTube sensation? Use the Bentayga’s 4G Wi-Fi hotspot to upload your videos to video-sharing sites or social media from the field.
All in all, the Bentley Bentayga is worth more than its price tag. It shows that sportsmen and women are still an important factor to traditionally non-sporting companies. With money to be made off the outdoors, it behooves them to cater to us—whatever the item may be.
Check out this promo video for the base model Bentayga from Bentley’s YouTube page: